About us

Analytics Mates is a Chicago based company building AI-powered tools to help organizations make better decisions with their data.
Our core product, The Helm, is an AI agent built on top of Google Analytics 4. It analyzes performance data, explains trends in plain language, identifies tracking and measurement issues, and recommends where teams should focus next. Instead of static dashboards or raw metrics, The Helm provides guided insight designed to reduce confusion and increase confidence.
Analytics Mates was founded by a team with over a decade of hands-on analytics experience supporting eCommerce, SaaS, healthcare, and enterprise brands. That practitioner background shapes everything we build — from how insights are prioritized to how recommendations are framed. The platform reflects real-world analytics workflows, not theoretical models.
In addition to its software platform, Analytics Mates offers expert-led analytics services that inform and strengthen the product, including GA4 audits, implementations, Google Tag Manager setup, advanced event tracking, and custom reporting. These services ensure The Helm remains grounded in practical, production-level analytics challenges.
Analytics Mates is used by teams that want clarity without complexity - product teams, marketers, operators, and founders who rely on analytics to guide real business decisions.
Our mission is simple: turn data chaos into clarity and empower brands to use analytics as a competitive growth tool.
From insight to execution, we help you understand what’s happening, why it’s happening, and where to focus next.

Neighborhood: Greektown