About us

Award-winning, long-lasting, pharmaceutical grade adhesives have earned NovaLash its reputation as the healthiest professional lash extension system. Comprised of a wide-ranging palette of colors and textures that can be combined for looks that run the gamut from subtle and natural to trendy and glamorous; each application is a work of art with an intricate finish.
As the industry leader, NovaLash offers superior education and training to its most talented and dedicated lash artists, and superior products and service to its clients. NovaLash works diligently to embody and exemplify the best that technology, science, creative artistry and customer satisfaction can achieve.
NovaLash was founded in 2004 by biologist and cosmetic chemist, Sophy Merszei, as she pioneered the very first distribution and training network for eyelash extensions outside of Korea. With the help of a team of physicians and scientists from the University of Houston and Baylor College of Medicine, NovaLash was able to produce and perfect the safest possible products and techniques and quickly became the world s first global distributor of eyelash extension products. NovaLash continues to be the leader in the field of eyelash extensions and is committed to providing safe, beautiful, flawless eyelash extensions to enhance any woman s natural beauty. Armed with considerable research and a commitment to product superiority, NovaLash has developed award-winning adhesives and cosmetics including Platinum Bond Adhesive and LashLiner.
NovaLash Eyelash Extensions are available in thousands of salons and spas across the United States and in over 40 other countries worldwide. NovaLash training courses are available in all 50 states with the most experienced professionals in the industry.

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