About us

Beef-A-Roo is known for fresh, made-to-order American fare such as juicy burgers, slow-roasted beef sandwiches, cheddar fries covered with liquid gold, and a variety of hand-made milkshakes flavors…all at affordable prices. The legacy began in Rockford, Illinois in 1967. Beef-a-Roo has been serving famously delicious flavor to families ever since.

As a fast casual restaurant chain we are known for our freshly cooked, slow roasted beef sandwiches, signature fries with our own BEEF-a-ROO seasoned salt best in category American fare such as juicy burgers, popular milkshakes, famous cheddar fries, onion rings, and fresh standout salads served in elegantly designed dining areas.

BEEF-a-ROO began with a wild west theme, hence the name, and will always be anchored in a company culture respectful of innovation, farm-fresh quality, consistency, and exceptional service. We will also always remain genuinely appreciative of the opportunity to flourish with the families and communities we have served for more than 50 years.

Fresh Handmade Meals at Affordable Prices