About us

Bill Rapp Subaru is proud to have provided outstanding value and service to the people of Central New York for more than 50 years.
Founded by Bill Rapp Sr. as Bill Rapp Pontiac back in 1954, the dealership's then modest product line and service offerings have grown steadily through the years, right along with its reputation for superior customer service. Always very much family-owned and operated, the business is currently steered by second generation brother Bruce Rapp and his commitment to the customer is stronger than ever
Bill Rapp Subaru has always taken pride in providing the highest level of vehicle service, maintenance and repairs to its customers as part of establishing a long-term relationship. The award-winning service department, highlighted by an outstanding auto body shop in Syracuse and Subaru auto parts department, has been keeping customers coming back for decades. It is a company defined by its loyal customer base and repeat business.