About us

CouCou, pronounced “koo-koo”, is an award-winning children’s clothing and lifestyle shop, born in 2016 and originally set in the beautiful South End of Boston. We recently moved the shop to a new magical location, nestled inside the converted Winsmith Mill Market in Norwood! Our studio offers a wide selection of thoughtfully curated products, from kids’ and baby fashion to wooden toys and lifestyle designs. We import the most sought after, small label and sustainable brands from around the globe, including Soor Ploom, Emile et Ida, Konges Sløjd, Victoria Shoes, Hello Simone, Ostheimer, Maileg, Misha and Puff, piupiuchuick, Tinycottons, Minikane Dolls, Apolina, Louise Misha, Loog Guitars, Sonny Angel, Playforever and Little Cotton Clothes, because we believe in investing in quality pieces and that less is more.

The new CouCou Studio offers personalized, small shop service and even takes virtual appointments to shop via video with you, wherever you may be! Just look for the blue booking button on the bottom left of our website.