Crane Rental Los Angeles

The global crane market is in good health. According to figures published by Global Market Insights, the value of the market will exceed $20 billion by 2024. Increases in construction spending, with many governments across the world placing a strong focus on infrastructure investment, is contributing to the growth of the crane industry – including crane rental.

Jaso’s new J780PA luffing giant with 70m boom and two J438PA luffers ML32t, operated by Titan Cranes & Rigging, working on the Sydney Harbour development in Australia
This growth is being seen in both developed and emerging markets, although Asia-Pacific, with its large number of emerging markets, is leading the growth. Europe is the second largest market. With the cost of cranes high, the rental market is key in this sector. Crane rental companies can provide equipment that has the latest technological advances and safety requirements – something that should not be overlooked.

Theodor Huitema, area manager at Jaso Tower Cranes, believes that in many cases what customers expect when they rent cranes has changed. “In many countries, there is a clear demand for a more complete service which goes beyond just pure rental only. Today, the end-users of tower cranes, the customers of rental companies in particular, require utmost service,” comments Huitema.

“This compromises, apart from assembly, on-spot service engineers and spares, concrete base calculations, and calculation tie-back reaction forces, to mention a few, and all in the same price. Asia, in general, is a good example of this development.”

This changing customer demand is something that Andy Brown from Falcon Cranes agrees with. Brown comments, “The type of cranes required has remained constant, but customers are placing greater emphasis on the quality of the supplier, taking into consideration the age of the tower crane, the appearance, the breakdown percentage and the overall customer service they expect to receive.”

As well as changing customer expectations, the crane rental market has seen new players enter the fray. This has led to some companies changing their strategy, such as Arcomet. Sven Vrancken, commercial director for the company, explains, “In the early days, we had less competition for the smaller self-erecting cranes. But over the past few years, we have seen more small players entering the rental market in this area.

“This is why we have gradually changed our strategy and started to invest more in bigger, self-erecting cranes. We have adapted our production facility and developed our biggest self-erecting crane, the new Arcomet A50 Eco, with a jib length of 50m and a hook height up to 36m with a maximum capacity of 8,000kg.”