About us

Firma Beauty was founded in 2014 when an engineer noticed the poor quality of his wife’s makeup brushes. In an effort to deliver higher quality tools, he explored the creation and design of cosmetic applicators to create premium brushes that hold more product, offer more coverage, and provide a longer-lasting application. After our initial success, our company has turned its focus towards another concern—ethical development and sustainability.

Since our inception, Firma Beauty has always utilized sustainable design as well as social and ecological consciousness in our business decisions. With a focus on recycling and vegan-friendly options, we bring makeup lovers more than just premium artisan-made tools. Our products are never made using child labor and unfair trade practices. Because we actively work to give back to others, every Firma Beauty purchase allows customers to select a charity we’ll donate a portion of the sale to.

Firma Beauty’s revolutionary entry into the beauty industry has made a lasting impact on beauty applicators. Many other beauty companies have attempted to replicate our high standards, thus elevating the industry as a whole. While other companies are just now catching up in terms of innovative design, Firma Beauty continues to push ahead with cutting-edge ideas, engineering, and practices. Visit our website today to learn more about our products, vision, and mission.