About us

Once Upon a Time...two best friends set out to create an online community of like-minded moms who value good fashion and a good value. Julie, a brand and retail expert, and Shirin, a digital media strategist, launched the luxury consignment boutique Girls on Greenwich, inspired by Julie's daughters and NYC home, in the fall of 2015.

Today, GoG grants retail wishes every day with affordable, new-to-you clothes from luxury children’s wear brands. Think of us as your most stylish friend. We open up the most coveted closets from moms around the world, curate the very best collections, and deliver them to you in style. Good things. Small packages.

Our philosophy is simple. We believe in buying designer clothes for our kids because they look and feel exceptional but also because they endure. This isn't fast fashion. Our clothes were meant to live happily ever after after our kids have outgrown them. With GoG, you can experience the difference a designer makes without the designer markup. We update our collections every week with special pieces for petit closets. Enjoy.