About us

Founded in 2008 when serial entrepreneur and philanthropist Bob Parsons recognized a need for a different kind of powersports dealership in the Valley - one which focused on providing each guest with an exceptional customer experience - GO AZ Motorcycles was built by powersports enthusiasts for powersports enthusiasts. From the beginning, Bob assembled a team that was dedicated to the lifestyle, the customer, and the community and whose mission was to grow relationships, not sales.
GO AZ Motorcycles is proud to support Phoenix Children's Hospital and the Semper Fi Fund, giving back to the community through these and other organizations as part of our commitment to serving as a generous and responsible member of the community.
We actively support the riding community by hosting rides, ride group meetings and expos, educational workshops and rider safety seminars and have been recognized by Powersports Business as the #1 dealership in North America on multiple occasions.