About us

Invented in Alaska in 2010, GoTie is the brainchild of Army veteran and small-business owner, Adam Lucero, who set out to offer a new, high-quality solution to an age-old men’s fashion problem:

How can all the benefits of a necktie be enjoyed without any of the hassles?

GoTie is the answer! It’s The Tie, Reinvented™ . . .

GoTie is an adjustable necktie that employs patented slide-knot innovation to provide a perfectly “tied” tie—every time. This amazing tie looks, feels, and wears exactly like a pricey standard necktie, but never needs to be tied or untied; and it costs only a fraction of fine designer neckwear.

As a direct-to-consumer online retailer, GoTie, LLC is structured for the convenience and price considerations of its customers. In addition to offering GoTies in a wide variety of tasteful patterns and colors, GoTie, LLC also carries a signature collection of classic, all-cotton dress shirts that complement all GoTies and every wardrobe.

Currently, GoTie merchandise is only available online to the public. In order to make GoTies and its signature shirt collection available to customers around the world, GoTie, LLC is exploring commercial partnerships with various online and traditional retailers. As the company continues to grow, new GoTie patterns and clothing collections will be available for purchase.

In 2013, GoTie, LLC entered into an agreement with one of the world’s largest gaming companies, to supply its employees with high-quality, hassle-free, durable neckwear.

As a privately held company that uses the latest in American tie design innovation, GoTie, LLC’s products are produced with leading-edge textiles and have a money-back guarantee. GoTie, LLC is an equal opportunity enterprise, with a commitment to sustainability.