Guide to Greatness®, LLC

Main: (480) 717-9612
Mobile: (480) 717-9612
18521 E Queen Creek Rd, Ste 105-488, Queen Creek, Arizona, 85142

About us

What is Organizational Greatness?
We believe Greatness is…

1. The cultivation of an exceptional product or service that solves a problem or fulfills a need in the marketplace.

2. The impeccable treatment of people within and beyond your organization.

3. The expansion of your vision far beyond your organization’s boundaries.

In 2005, Guide to Greatness®, LLC was born on the heels of the remarkable success of Cyndi (Crother) Laurin’s first book, “Catch! A Fishmonger’s Guide to Greatness.”

The reception of her debut publication catapulted her into the spotlight, igniting her passion to contribute to organizational greatness. That year, she graced nearly 70 stages, captivating U.S. and global audiences with her insights, fueling her desire to write more books and expand services to encompass consulting and mentoring.

Over the years, Cyndi’s energy and expert facilitation in collaborating with her clients has left an indelible mark on leaders and businesses across the globe. Her unwavering commitment to helping individuals and organizations reach their pinnacle of Greatness remains at the core of her mission.

“It’s not your past, but the opportunities that await you that define who you are right now.” Cyndi believes every organization’s journey to Greatness begins from exactly where they are.

Armed with nearly 30 years working with for-profit, non-profit, and government agencies with certifications in LEGO® Serious Play, Core Value Index™ (CVI), and the MIND Methodology™, there is no better time to join forces with Guide to Greatness® to bring your people together, drive measurable success, and deliver tangible results.

A Business Coach's Coach - Learn from the Teacher

Tags guide to business success, MOS, EOS, Scaling Up, Get to the next level, fix my business, execute strategy, coach my business, how to find a business strategist, guide to greatness, Cyndi Laurin, PhD, Mind Methodology, How to prioritize what’s most important in my business, Visibility to team performance, Business Goal setting, how to get out of the weeds in my business, working In the business vs on the business, work life balance, create healthy and happy culture, how to get predictive in your business, growth vs structure, when to pivot from growth to operations, can’t keep up with business growth, how to set business growth goals, key metrics for teams, what data tells me my business is good, how to measure business success
Services Leadership Development, Business Consulting, Strategic Planning, Public Speaking, Change Management

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