About us

Lead The Way Dog Training - Cape May County's premier dog training service founded by Russ Norcross, who brings valuable experience from his background as a retired K-9 Sergeant. We transform everyday dogs into well-mannered companions through our signature training programs that blend proven, positive reinforcement methods with clear communication techniques.

Our elite training programs—including our flagship Ultimate Gold and Platinum packages—are designed for discerning dog owners who demand excellence. We specialize in helping first-time dog owners establish effective communication and leadership with their pets, creating harmony in your home and confidence in public settings.

What sets us apart? Our personalized training approach, commitment to results, and exclusive alumni benefits including Club Days and Pack Walks. We don't just train dogs—we empower owners with the knowledge and skills to maintain results for a lifetime.

From seasonal residents to year-round locals, our clients enjoy premium service backed by real-world expertise. We accommodate all breeds and behavioral challenges, tailoring our methods to each dog's individual needs. Experience the difference professional training makes—where exceptional dogs aren't born, they're trained at Lead The Way.

Our mission: To build strong, foundational communication between dogs and their owners, enabling each client to lead with confidence, correct behavior with clarity, and cultivate a lifetime bond based on respect and understanding.

Call us today to learn more!