About us

Is your hair not a manageable? Is it always dry or frizzy? Does it not shine the way you want it to? Having hair that does not show your real beauty can really decrease your confidence. This is why Marcia Teixeira developed this amazingkeratin hair treatment formula, so that you can get the hair quality you have always dreamed of.

Faced with a lifetime of struggling with harsh chemical relaxers, licensed cosmetologist Marcia Teixeira developed a passion and ambition to create a solution for herself and others who suffer from damaged and unmanageable hair. While traveling in Brazil many years ago, Marcia encountered what is known there as the “escova progressiva” – the “progressive blow dry.” She spent the next several years studying these systems and working with experts to perfect an innovative hair treatment formula that would be both safe and highly effective.