About us

Nikki Smith is the founder and designer behind Nikki Smith Designs, a fast-growing jewelry brand based in Dallas, Texas. With a background in retail and a lifelong passion for design, Nikki launched her brand in 2014 to fill a gap she noticed in the market: affordable, stylish jewelry that could withstand daily wear. What started as a side hustle quickly evolved into a thriving business, with her pieces gaining popularity at local markets, festivals, and eventually in boutiques across the country. Under Nikki’s leadership, the brand has become known for its minimalist, modern aesthetic and high-quality, tarnish-resistant materials. Nikki is also a pioneer in the permanent jewelry trend, offering welded, custom-fit pieces that have become a signature service at her Dallas retail locations. Her focus on wearable, durable, and beautifully simple jewelry has earned Nikki Smith Designs a loyal following, with products now sold in over 1,000 stores nationwide. Passionate, hands-on, and always inspired by real life, Nikki continues to create pieces that reflect her mission: jewelry that fits effortlessly into every lifestyle.