About us

RocFather is a lifestyle brand that blends bold design, artistic expression, and meaningful storytelling into high-quality apparel and lifestyle products. Co-founded by creatives Matthew Carasella and Jake Clemons, RocFather was established to offer distinctive pieces that resonate with individuals who value authenticity, creativity, and purpose.
Rooted in backgrounds of music, photography, and fatherhood, RocFather brings a unique perspective to modern streetwear. Our collections feature graphic-driven designs, including statement baby tees, signature lifestyle accessories, and fashion-forward items that stand out while telling a story.

Every RocFather product is intentionally designed for creators, innovators, and individuals who lead with vision. Whether it’s through our apparel or uniquely crafted lifestyle pieces, we aim to empower self-expression and ignite inspiration.
At RocFather, we don’t just follow trends — we create pieces with lasting impact, designed for those who live boldly and express themselves unapologetically.