About us

Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs. The roots of SoBellas can be traced back to 1975. We have strong history in the appliance industry starting with General Electric.

SoBellas Appliance llc was founded in 2008, with the goal of changing service one customer at a time. Serving El Paso and Las Cruces as an Appliance repair company.

The Air Conditioning and Heating Service was incorporated later in 2010, for the El Paso market only, with the same goals in mind. This led to our name change of SoBellas Home Services. Offering heating, cooling and appliance repair was a little confusing for our customers with a name of SoBellas Appliance. The simple change to "Home Services" solved this problem.

We later expanded our air conditioning repair business into Las Cruces in 2012 due to high customer requests.

Our goal is to deliver peace of mind to homeowners by backing our service with highly trained personnel. All our technicians are certified and have successfully completed the rigorous SoBellas Customer Service Training Program on top of being licensed, bonded, and insured. We’re an experienced and reliable company. Our history speaks for itself.

The guys in the yellow booties!