About us

South Moon Under is a clothing boutique which offers a curated assortment of elevated wardrobe staples and on-trend fashion essentials from beloved brands and emerging designers, hand-selected for the effortlessly cool woman and man at every stage of life. For special days and every day.

Inspired by coastal living and the dynamic lifestyles of our customers, South Moon Under blends modern trends with effortless, beach-inspired vibes. Our boutiques offers an ever-evolving collection, featuring favorite brands like Free People, AGOLDE, L*Space, Show Me Your Mumu, Z Supply, PAIGE, Rails, and Michael Stars, as well as exclusive designs from emerging labels like GEORGIE and Isla est. 1968 (coming soon!).

With new arrivals every week, shopping at South Moon Under—whether in-store or online at southmoonunder.com—is always a fresh, fun experience. Explore our collection of on-trend clothing, beach-inspired accessories, and of-the-moment gifts, perfect for every occasion.