About us

John “Habit Breaker” Phillips helps high performers end cravings, habits, and self-sabotage fast using the Subconscious Habit Break™ — identity-level change that actually sticks.

John R. Phillips, known as the “Habit Breaker,” is the founder of the Subconscious Habit Break™ and creator of Success WOW!. For over 30 years, he has helped thousands permanently eliminate habits and patterns that drain their energy — including sugar cravings, stress loops, smoking, procrastination, late-night eating, anxiety, and deep self-sabotage. Break ANY habit for good - fast!

John doesn’t just break the habits you hate — he installs the habits you ❤️. Every bad habit has a root, and every new habit needs a subconscious home. Most people can kill a craving for a day or start a new routine for a week, but their old identity eventually pulls them back. John works at the identity level so what you change actually stays changed.

Through the Subconscious Habit Break™, John helps you end cravings, compulsions, procrastination patterns, stress loops, and self-sabotage at their root — then hard-wires your new habits into your automatic subconscious default. That’s why high performers come to him when they’ve “tried everything” and why they still feel free years later.

His larger vision is simple: to create a world where cravings, fears, trauma patterns, and self-sabotage no longer run your life. When those subconscious blocks dissolve, the real you wakes up — confident, free, and unstoppable. John doesn’t just help you break habits. He helps you become the version of yourself who no longer creates the patterns you used to fight.

Learn more at SuccessWOW.com or text: “The habit I want to break is…” to (801) 638-4413, and I will reach out to you within 24 hours or sooner.

Break the habits you hate. Install the ones you❤️.