About us

The Freedonia Group delivers strategic market intelligence that empowers smarter business decisions. For nearly 40 years, we’ve helped companies navigate change and seize opportunities across major industries such as construction, packaging, healthcare, and consumer goods. Our expert analysts dig deeper than surface-level data to uncover the trends, forecasts, and insights that truly drive markets. We offer a range of specialized services, including Industry Studies for detailed market sizing and projections, Packaged Facts for consumer behavior and demographic insights, Simba Information for publishing and media intelligence, Focus Reports for concise overviews of niche markets, and Custom Research tailored to your unique business needs. Whether you're launching a product, entering a new market, or refining your strategy, Freedonia provides the reliable research foundation you need to make informed, forward-looking decisions. Partner with us to stay informed, stay competitive, and stay ahead.