About us

Since 2010 UpFront Guitars has been committed to being your informative and professional source for select high-quality guitars and accessories. We carry North American made products from companies like G&L, Heritage, Godin, ESP, Harmony, Little Walter, Traynor, Emerson Custom, JAM Pedals, SoloDallas, Keeley, Porter, Rio Grande, Levy's, CBI, and Gator.

We specifically focus on just a few selected brands that offer exceptional value for the gigging performer, serious hobbyist, or player looking to take their gear up a notch. By being focused, it also means that we keep a good stock on hand, and have close relationships with our suppliers.

We also play, test, and photograph every piece of gear you see on our site.
Every word is written by us, and we don't cut and paste ad copy from our suppliers' websites.

"Personal service and deep product knowledge" is more than a slogan: It's our personal guarantee, and we back it up every day.

The goal of UpFront Guitars is to make your experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.