About us

Hi! I’m Ms. Plush, the founder, and CEO of Vatarie Cosmetics. I want to tell you a bit about myself so you can understand why I started creating cosmetics and what’s important to me.
I am a fun-loving, girly girl and lover of all things fashion and makeup. I love feeling confident and think that everyone should step out each day feeling as awesome as I do. I want to share with the world the joy and excitement that being well put together brings me. At the same time I want you to know that you are naturally beautiful. It is my belief that you don’t have to choose between being naturally beautiful and “made up” beautiful. They say beauty is in the eye of the beholder and I am my first beholder every morning I wake up. You are your first beholder and your beliefs are truly what matters.

I urge you to wake up every morning, look into the mirror, and tell yourself that you are a beautiful and confident human being. Makeup doesn’t validate you but it does make life a lot more fun. After all, look into nature? How many different trees, flowers, and plants do you see? Are they all the same? No! Let’s take a lesson from nature and strive to always bloom regardless of the other plants that stand beside us.