About us

Play is so much more than just about fun and entertainment- it's also how children communicate, process, learn, and connect. Play is a child's superpower. And the toys they have should let them unleash every bit of their powers. We believe a child's play should never be restricted by what their toys can do. Toys should encourage creative thinking, build confidence, and strengthen motor and cognitive skills. Toys should be FUN. And, because we love a good re-use, toys should stick around for many years and be used for different purposes as children grow. We feel so strongly about this, that we try our hardest to curate a selection of toys that can be loved for years to come. We believe toys should be made in a way that has our world's future in mind. Every product at Wild Kind has been selected for its thoughtful design processes, its empowerment of communities where it's made, and its ethical practices from start to finish.