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For some people, how best to use the many AI tools can be confusing. For example, when it comes to digital marketing, some wonder which tool would be best for creating images, video or social content. So, we went to one of the most popular versions, ChatGPT, and asked it to tell us about the many AI products and how they can best be applied. Read those results at our blog.
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The fact that AI is now involved in search has raised questions about whether we need SEO moving forward. In a recent interview, Google's John Mueller maintains that as long as there are websites, you'll need SEO to feed search engines and chat bots information. Search Engine Journal explains more.
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For years, one of the most valuable SEO practices to get your website on the first page was to have an abundance of backlinks to your site. But with recent updates to its search algorithm, Google has placed a higher emphasis on content. So are links necessary now? Search Engine Journal looks into it.
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SEO pioneer Bill Hunt argues that the confusion around AI has distracted SEO pros from doing the fundamentals: Considering how users discover information and how we present it to them. Read the interview at Search Engine Journal.
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