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For several months now, there has been a great deal of volatility on Google. Businesses that once ranked well no longer do, and vice versa. These changes are due to Google updating its search algorithm. Big changes seemed to spike last Friday and over the weekend as more up-and-down results hit the search engine results pages. Search Engine roundtable explains.
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Getting your website to rank on the first page of Google is not easy. But understanding how SEO works can help you be in a better position to hire the right professional to handle that job. Here's a hint: It's a little like a car race.
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Search engines have given us information the same way since the 1990s. But with AI now answering our questions, we are in a new era. Instead of searching with keywords and then sorting through websites, users ask real questions in conversational language and see answers generated from around the internet. It's an inflection point and MIT Technology Review tells us it could unlock the world's knowledge.
4 / 10
Google Business Posts Boost Conversions and Enhance Local SEO
Just having a Google Business Profile is not enough. You need to be making posts to it, as well. Doing so correctly can improve your Local SEO rankings, improve traffic to your website and boost conversions. Read our blog to learn more about the advantages of optimizing your GBP posts
5 / 10
A Santa Clara company is suing Google! Chegg claims that by adding the AI Overviews feature to the search results pages, and thus displaying content pulled from business websites, Google is forcing website owners to provide free content to those AI results without receiving the benefit of web traffic that would normally visit their websites. SFGate.com explains more.
6 / 10
Well, it's happening again. Search results on Google are very volatile in early March. SearechEngineRoundtable.com reports that businesses are seeing wild swings from good rankings to poor ones. Google remains quiet while those in the SEO industry can only watch in frustration. If your business is experiencing search ranking volatility, call Signal today for a free consultation.
7 / 10
Volatility in the search results over the last four months has frustrated businesses. Companies that were solid performers, always showing after searches, are now getting buried in the results. What's going on? We explain the situation in this blog article.
8 / 10
Some SEO practices work better than others. That might be because Google's algorithm has changed and it is no longer effective. Or maybe it never worked great. Search Engine Land takes a look at 4 SEO tactics that just aren't getting results anymore.
9 / 10
The volatility on Google continues. The Google March 2025 Core Update has been rolling out. It is designed to "surface relevant satisfying content for searchers." This will negatively impact some websites. In fact, some will never recover. Search Engine Land explains.
10 / 10
Blogging is a great way to get traffic to your website. But to get those blog clicks to your website, from the people you want, your blog topics need to be something your target market cares about. We explain the importance of making your blog content relevant in this blog article.
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