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It's a popular misconception that Facebook is dead, or it's “for old people.” The truth is that the site remains relevant. Organic reach is experiencing a remarkable resurgence on the platform. Social Media Examiner explains what's happening and shares some engagement techniques that will drive your reach.
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The Federal Trade Commission has brought an anti-trust lawsuit against Meta. The case started Monday 4/14. The FTC alleges Meta bought Instagram and WhatsApp in 2012 and 2014, respectively, to squash competition. Fortune.com reports that the FTC reviewed and cleared these acquisitions when they originally happened.
3 / 10
Many small businesses post content that does not always serve their marketing goals. When creating and posting digital content, you need to be intentional about the topics. By creating a plan and sticking to it, you can be purposeful and stay on track. We show you how in this blog.
4 / 10
90% of the search traffic originates through Google. The search giant processes 5 trillion searches each year! But despite these numbers, some users are complaining that Google feels worse, and that search is dying. Searchengineland.com explains what's happening and why none of that is true.
5 / 10
Simon Sinek's book, Start with Why, inspired professionals to take a look at themselves and try to understand "Why" they do what they do, beyond just earning a paycheck. For me, it has to do with memories of my father, a small business owner himself, and his determination to be more.
6 / 10
While people are still using Google to search the internet, fewer people are actually clicking through to visit websites. In fact, the click-through rates are down by 30%! Instead, searchers are getting the information they need from AI Overviews. Search Engine Land explains.
7 / 10
Are you considering using AI for your marketing, but you're concerned it might not have the right brand voice? Fortunately, you can train AI to create content that is on-brand. Social Media Examiner explains how.
8 / 10
Most business owners will agree that showing on the first page of Google is important if you want to be seen. This is especially true when you consider that 75% of all users never go past the first page. But SEO can be confusing and time consuming. To help the average owner, Search Engine Land shares some strategies to help you rank higher on Google.
9 / 10
Many business owners are unsure about using AI to auto respond to online reviews. They fear it might be too impersonal or it could make a mistake. But when you consider how AI can help, it's actually a smart decision.
10 / 10
Many businesses have adopted Instagram hoping to find new customers there. Unfortunately, many are struggling with converting followers into customers. Are you one of them? Social Media Examiner explains how you can attract quality leads and sales in this platform.
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